How We Do It
CDC offers a personal and individual approach, acknowledging the importance of the personal relationship between client and consultant for the duration of any project. We believe there are five critical elements that drive great client/agency relationships.
1. Commitment
Like a marriage, agency and client must commit to the goal and to each other. Whatever the task ahead, nothing will happen until there is total commitment to succeed. With commitment, all kinds of benefits flow: energy, passion, and creativity. If both sides treat the relationship as a long-term bond, real rewards will result.
2. Communication
More client/agency relationships dissolve over miscommunication than for any other reason. Be specific about what you need, establish clear goals, timelines and budgets. Listen to opinions and value input. Commit agreements and amendments to writing, no matter how small the change in assignment. Without good communication, there can be no trust. Without trust, there can be no relationship.
3. Expectations
Every client wants to be in Fortune. Every client wants world-class work for less money in less time than is often practical. In this fiercely competitive age agencies must work harder than ever to attract, keep and develop great clients. Smart ones will help their clients to manage expectations and keep them realistic. A good team will know how to position your company, product or service to help generate user interest and engagement. Simply put, it's about real substance, real branding, and real exposure.
4. Honesty
Both the agency and client must act with impeccable honesty and integrity. If critical information is withheld on either side, or if inaccurate information is provided, the output could mislead customers and potentially damage the reputation of the brand. Agencies need to work in a climate of openness and be willing to commit to their point of view, even if it means challenging client perceptions. Equally, clients must be free to give input and provide tough feedback if they believe that their agency is missing the mark, Above all, it must remain constructive and be received by both teams with open minds.
5. Respect
When you hire an agency or agree to represent a client, respect them for the experts they are. The worst thing clients can do is constrain their agency by becoming the de facto expert on all things. The worst thing agencies can do is tell clients how to run their business. Respect the agency to do what it does best. Ask yourself: "Why did I hire these guys if I am doing the work?" Either you've got the wrong agency or you need to trust them to create and execute the plan.
Our promise to you
- To help move your marketing and your brand forward
- To be direct, open and honest
- To give you and your team our professional best at all times
- To care about your company as much as we do our own
The Real Deal
"CDC is a straight talking and hard working team who give us no- nonsense consultation and great follow-through... They're the real deal."
Fred Dimitriadis
Desjardins Securities
Delivering the Best
"The fact that I have worked with the CDC group since they opened their doors in 2001, speaks for itself. I trust them and know they will always deliver the best for my budget."
Clément Duriez
President, SH Karting Inc.